Atlantic City Pop Festival, August 1969

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Atlantic City Race Course (formerly Atlantic City Race Track)
4501 Black Horse Pike
Mays Landing, NJ 08330
United States
39° 27' 8.982" N, 74° 38' 49.4952" W


A rock festival with more than 100,000 attendees occurred here on August 1-3, 1969. About three dozen of the biggest acts of the time played, including Iron Butterfly, Santana Blues Band, Jefferson Airplane, Creedence Clearwater Revival, Janis Joplin and Crosby, Stills & Nash. Don't go by the official poster as to who was there. Some acts were added, some did not appear. Joni Mitchell left the stage in tears because the crowd was not paying attention to her.

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Tue, 02/28/2012 - 21:38


Herb Spivak, founder of Electric Factory Concerts, was on Dan Reed's WXPN show today talking about this festival, as it is its 45th anniversary. Mr. Spivak said he was driving back from the shore, probably renting a place for the family for summer, ~January 1969. He thought of the Miami Pop Festival, and impulsively pulled into the Atlantic City Race Track, asked for its owner, and struck a deal for this three-day concert. He said that Janis Joplin was paid $20,000. To him, the highlight was Procol Harum doing Whiter Shade of Pale.

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